Micro-businesses
One or two people doing everything, on the hardware they already own.
- Every monthly subscription is scrutinized; free tiers throttle real work.
- No IT support, and no appetite for setup or maintenance.
- They need tasks completed in the flow of work—not another chat window to babysit.
- Client confidentiality matters every bit as much as it does for the big firms.
- Whatever laptop they already have has to be enough to run it.